GEOPASSAGE.COM AND ABC TELEVISION PARTNER TO PREPARE THE FUTURE OF INTERACTIVE TELEVISION
Pilot project to promote vacations to Morocco in conjunction with upcoming Arabian Nights Mini-series
AUSTIN, TX- April 25, 2000
GeoPassage.com, the emerging leader in custom-designed travel, and ABC Television today announced a strategic partnership to introduce a new paradigm for television viewing. The pilot project for this exciting concept will be the upcoming ABC World Premier Event Mini-series Arabian Nights. ABC viewers can not only enjoy watching the magic, mystery and wonder of Arabian Nights (airing on the ABC Television Network, Sunday, April 30 at 8:00-10:00PM ET - Monday, May 1 at 9:00-11:00PM ET), but can now immerse themselves in the interactive experience of this unprecedented World Premiere Event.
Starting today, ABC television viewers can go to the www.geopassage.com web site and browse through exciting vacation packages to Morocco, covering the same romantic and adventure themes as the ABC Mini-series. GeoPassage.com's rich destination and thematic expertise to exotic locations around the world enable it to offer the same vacation packages themes as the television programming. Viewers can customize these vacations online, or create new ones, designed expressly to their personal preferences, interests and needs. GeoPassage.com's patent-pending technology will automatically generate and recommend tours, which are perfectly optimized to a customer's personal profile. If customers need assistance or prefer to custom design their tour offline, GeoPassage.com offers a highly experienced Travel Consultant™ team that provides a wealth of destination expertise, assistance and customer care.
As interactive television technology develops, television viewers will be able to click on their televisions and directly be taken to a web site, where they will be able to view, customize, consider and purchase thematic vacations to the corresponding destinations. Thus television viewers will be presented with vacation packages whose themes are directly linked to the destinations featured on the television programming.
"I'm particularly excited about this grassroots promotion because it takes us into the future, leveraging the consumer involvement of a great miniseries, radio relationships and the one-to-one personal travel opportunities of the Internet," said Chris Moseley, Executive V.P. ABC Network Marketing.
To introduce this innovation to television viewers, GeoPassage.com and ABC will team up with Royal Air Maroc and the Moroccan Tourism Board to kick-off the Arabian Nights Mini-Series by giving away 15 Morocco adventure vacation packages to ABC viewers. These give-aways will be promoted via local radio stations in the top 15 markets. By watching the miniseries and tuning into the radio station, viewers have a chance to win a trip to Morocco, including roundtrip airfare, and a nine-day guided tour of the Imperial Cities - Casablanca, Rabat, Meknes, Fez and Marrakesh (courtesy of Royal Air Maroc and GeoPassage.com in cooperation with ABC Television and the Moroccan National Tourist Office).
"We are delighted to be partnering with ABC Television in delivering this experience to viewers," said Arti Srivastava, CEO and Founder of GeoPassage.com. "The convergence of television programming and the web bear exciting possibilities for us, and ABC's shared vision and programming depth and breadth makes them the perfect partner for us."
About Geopassage.com
Based in Austin, Texas, GeoPassage.com is the first online travel company to offer custom-designed vacations to the discerning traveler. GeoPassage.com offers unprecedented control, convenience, and e-commerce capability to the entire customer experience, allowing customers to plan, create and purchase their entire vacation online in minutes based on their personal profile. GeoPassage.com seeks to empower people to experience the world - on their own terms, at their own pace, creating their own path.
For more information contact:
Susannah D. Kirksey
Director of Marketing
GeoPassage Corporation
(512) 231-1139
(512) 231-1225 fax
susannah.kirksey@geopassage.com
http://www.geopassage.com

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